10TH DEGREE increased Reputation Auto Customs Leads 59% and Monthly Lead Volume 61% While Improving Conversion Rate After Budget Expansion
In a 6-month over 6-month period comparison, total leads for Reputation Auto Customs increased 59.3% to 615, and average monthly leads 60.9% to 103, while reducing cost per lead 2.1% to $22.30. Conversion rate improved 26.4% to 0.67%, impressions increased 27.6% to 92,217, and Absolute Top Impression Rate increased 40.8% to 61.75%, based on Google Local Service Ads (LSA) performance data.
The objective was to generate immediate demand for a brand-new collision repair auto body shop entering a highly competitive local market with little to no existing online presence. 10TH DEGREE launched and optimized a LSA campaign to establish baseline visibility and validate lead flow. Once performance confirmed strong demand, budget was strategically increased to capture a larger share of available LSA impressions and leads. This expanded visibility in top LSA placements, improved ranking within results, and increased delivery of high-intent collision repair inquiries while maintaining cost efficiency.
Business Impact
The 6-month expansion confirmed that early limitations were driven by restricted delivery and visibility rather than lack of demand. As demonstrated by comparison data, average monthly leads increased from 64 to 103, while conversion rate improved from 0.53% to 0.67%, showing lead growth alongside higher volume. Reputation Auto Customs successfully transitioned from near-zero online presence to a predictable and scalable inbound lead pipeline, capturing consistent high-intent leads from LSAs and supporting sustained business growth.
The campaign significantly improved visibility in top Local Service Ads placements with the growth of Absolute Top Impression Rate from 43.87% to 61.75%, a 40.8% gain. This allowed campaigns for Reputation Auto Custom to capture a larger share of available high-intent local leads and compete directly with established auto body shops already active in the LSA marketplace.
Competitive Risk
Without structured budget expansion and ongoing optimization, lead volume would have remained constrained by limited visibility and delivery within LSAs. This would reduce the business’s share of available leads and allow competing auto body shops with stronger presence or higher budgets to capture a greater portion of high-intent local demand.